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October 21, 2011
Tools of the Trade Index
10 COMMANDMENTS OF NETWORKING MIXERS
#1: Have your networking tools with you at all times- business cards, a name tag that also tells people something about your business, brochures and a pocket-sized business card file in which to store the names of other professionals whose services you recommend.
#2: Set a goal for the number of people you’ll meet- If you’re feeling particularly “hot”, 15 to 20 people is reasonable.
#3: Act like a host, not a guest- Greet visitors and introduce people you meet- or already know- to one another. When you stand out from the crowd as a social leader, your business gains positive attention.
#4: Describe your product or service early in the conversation - Don’t be vague. Make your description clear and concise.
#5: Listen to others - Ask the five “W” questions- Who? What? Where? Why? When? Or go FORD route: Family, Occupation, Relaxation and Dreams.
#6: Exchange business cards with the people you meet- Ask for two cards, one to keep and one to pass along to someone who may need that person’s services/products.
#7: Spend no more than 10 minutes w/ each person you meet- This time limit will ensure that you meet a number of people. Don’t linger with friends or associates.
#8: Give a referral whenever possible- Successful networkers believe in the “givers gain” philosophy. If you help someone else spread the word about his business, chances are that you’ll receive reciprocal treatment.
#9: Write a descriptive comment or two about each person you meet on the back of his/her business card- this type of “mental note” will help you follow up in a personal way.
#10: Follow up- Call or write a short note within one week after the event. |
