QR codes may be useful for real estate
You're about to see QR codes everywhere
A QR code is a matrix barcode that can be deciphered by most smartphones using the phone's camera and a QR decoder app.
QR codes, which are used to direct a smartphone to a specified URL, are gaining popularity as a marketing tool, especially in the real estate industry. For example, this QR code goes to the Metrolist® Facebook page.
QR codes can be placed anywhere, and brokers are finding many creative ways to use QR codes, such as on yard signs, listing brochures, business cards, promotional items, etc. "QR codes were the big thing at our promotional products tradeshow this year," said Pam Franz of PJ Promotions. "They are really gaining momentum and are showing up in more and more places."
Effective QR codes
To ensure that your QR codes are effective, it's important to link to valuable content that is formatted for viewing on a mobile device or smartphone. Don't send your QR decoders to a non-mobile-friendly site that provides little or no value. Some things that you might consider linking to are listing pages that are formatted for mobile viewing, YouTube (usually very smartphone friendly) video tours of your listings, or a mobile "tool kit" with contact information and a property search.
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