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REAL ETHICS by Steve Stazel | January 2008 | Index of all Real Ethics columns
Changes to the Code of Ethics are in effect now
This year, the National Association of REALTORS® Code of Ethics underwent relatively few changes. All changes concern Article 12 (advertising), which has been rewritten with the addition of two new Standards of Practice.
ARTICLE 12
REALTORS® shall be honest and truthful in their real estate communications and shall present a true picture in their advertising, marketing, and other representations. REALTORS® shall ensure that their status as real estate professionals is readily apparent in their advertising, marketing, and other representations, and that the recipients of all real estate communications are, or have been, notified that those communications are from a real estate professional.
New Standard of Practice 12-12
REALTORS® shall not
1. Use URLs or domain names that present less than a true picture, or
2. Register URLs or domain names which, if used, would present less than a true picture.
New Standard of Practice 12-13
The obligation to present a true picture in advertising, marketing, and representations allows REALTORS® to use and display only professional designations, certifications, and other credentials to which they are legitimately entitled.
Each month, the Aurora Association of REALTORSŪ Web site features Real Ethics,
a column by Steve Stazel devoted to explaining Code of
Ethics issues for members. A REALTORŪ since 1974, Stazel is a Professional Standards
instructor and senior Ethics
instructor for the Colorado Association of REALTORSŪ.
If you have an ethical concern or an issue you would like
to see addressed, please call Stazel at (303) 773-3333 or e-mail him at
stazels@msn.com. The comments of this article reflect the understanding and
opinions of the author and do not represent an official expression of policy by the National Association
of REALTORSŪ.
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